Work with the Advertising Standards Authority
National Trading Standards acts as the legal backstop for the Advertising Standards Authority (ASA). The ASA is recognised by government, the courts and trading standards as the ‘established means’ for the enforcement of misleading advertising. Government favours self-regulation and sees law enforcement as a last resort. This is set out in law with the Consumer Protection from Unfair Trading Regulations 2008 including the requirement for law enforcement bodies to use ‘established means’ before taking any action. When the Office of Fair Trading was closed down (the original ASA legal backstop) government sought an alternative and NTS became the ASA’s new legal backstop. This work is contracted to the London Borough of Camden for delivery.
National Trading Standards act as the legal backstop where the ASA’s sanctions have not deterred a marketer from continuing with misleading advertising and the matter will be formally referred to them. Camden Council receives funding to work with the ASA but is completely independent in their decision making. They consider cases to determine if there are breaches of relevant legislation and take appropriate action in accordance with their own enforcement policy. You can find out more about how the ASA’s advertising rules are enforced here.
The National Trading Standards Work Areas
National Trading Standards has teams overseeing a range of issues, from illegal money lending to copycat websites and doorstep crime.
National Trading Standards prevents £127 million in consumer losses
3rd November 2017
Company director receives suspended prison sentence in unfair home improvement sales case
3rd November 2017
Scams Awareness Month 2017
Citizens Advice and partners across the consumer protection landscape are leading activities throughout the month of July for Scams Awareness Month.
Consumer Harm Report 2015-16
National Trading Standards’ annual Consumer Harm Report highlights key data and emerging threats to consumers
Friends Against Scams
We are encouraging people to Take a Stand Against Scams